PUMA x SALEHE BEMBURY - World Cup 2026
Creative collaboration for Puma and Salehe Bembury's World Cup 2026 campaign.
Collaboration with David Stamatis and Nabil Elderkin
Webby-winning AI campaigns for PUMA, Manchester City, and Olympique de Marseille — built on custom workflows and directed end to end.
Creative collaboration for Puma and Salehe Bembury's World Cup 2026 campaign.
Collaboration with David Stamatis and Nabil Elderkin
AI-driven creative direction for Puma's Olympique de Marseille partnership.
AI-driven creative direction for Puma's Manchester City partnership.
2024 Webby Award for its AI-powered campaign titled "The Puma AI Creator", which was honored in the AI, Immersive & Games category
Leading AI projects and partnerships for innovative digital experiences.

I'm Troy Pereira, an AI Creative Director based in Canada. I lead AI-driven campaigns for global brands — most recently PUMA's Webby-winning AI Creator platform with Manchester City and Olympique de Marseille, and the World Cup 2026 collaboration with Salehe Bembury.
My work sits where creative direction meets technical execution. I build custom ComfyUI workflows, direct AI-generated content from concept to final delivery, and manage the full production pipeline — partnerships, vendors, timelines, and creative output. At Deepobjects.ai and across collaborations with FTR World, Monolith Studios, TRYP, and Studio Halia, I've helped brands push AI past generic output into work that actually earns attention.
A custom toolkit refined across campaigns — blending open-source workflows with frontier commercial models.
Interested in working together? Have questions about AI implementation? Feel free to reach out.